a woman posing on the street in NYC with white sleeveless crop sweater and high-waist jeans

PORTFOLIO

P.SHUM

I'm Priscella, a seasoned designer and creative based in Boston, MA, with over two decades of experience in the fashion world.

As a relentless, self-driven creative deeply captivated by the profound influence of history and culture on design, my mission is to impact the creative realm by merging creativity, curiosity, and storytelling.

My lifelong pursuit is to infuse the rich sub-cultures of the past and the vibrant youth cultures of today into an innovative and emotional creative experience. Throughout my career, I've crafted modern products through the lens of a woman of color, forging powerful emotional connections with consumers. Every design I create is steeped in culture and story.

In the past year, I've embarked on a journey to explore new passions, fueling my preparation for the exciting chapter ahead.

Selected works through the years

BE Kids Collection

Reebok by Pyer Moss

Pyer Moss for Insecure

Pyer Moss for Kamala Harris

Reebok Collaborations 2017-2022

Reebok Classics 2017-2020

Reebok Training 2015-2016

Yeezy x Adidas szn1

Sean John Outerwear

Baby Phat Outerwear

Career Timeline

Beauty for Kids, LLC

Design Director & Brand Management, 2021-2023

Pyer Moss

Sr. Product Director, 2020-2021

Reebok International

Global Design Manager, 2016-2020

Sr. Apparel Designer, 2015-2016

Yeezy for Adidas

Design & Project Management, 2014-2015

Sean John Outerwear

Head of Design, 2006-2011

Baby Phat Outerwear

Head of Design, 2003-2006